The purposes of This research were to (1) study the inverted factor toward and ethics of students at Princess Chulabhorn’s College, Loei (2) to compare of the encourage factors to ward virtue and ethics of Students at Princess Chulabhorn’s College, Loei (3) to Study approach to promote of the factors Supporting toward virtue and ethics of Students at Princess Chulabhorn’s College, Loei. This is a quantitative research using the questionnaires. The samples in this study were 253 students at Princess Chulabhorn’s College, Loei. Analyze the data by using the Social Science Software Package, The statistic were frequency, percentage, mean, standard deviation, t-test, one way analysis of variance and multiple comparison by Least significant Differences (LSD)

The results of research were found that :

1) the overall factors Supporting toward virtue and ethics of students at Princess Chulabhorn’s College  Loei  were the High level (x=3.92). And found that The family, The school context, The kindness, The tolerance, The honesty, The responsibility, The economic sufficiency and The social are impacted for Students respectively.

2) the results of the Comparison of impacted factors toward virtue and ethics of students, who had the differences in sex, age, parents, occupations, parents, mean salary, and students’ monthly expense were no differences among students’ opinion. In term of the overall impacted factors, students’ who were at difference grade, had difference opinion In term of the overall impacted factors with statistically significantly at the level .05 and found that Grade 12students have the highest level of thinking and Grade 7 students and Grade 8 students respectively.

3) The approach to promote of impacted factors toward virtue and ethics:

               1) family unity must has love, harmony, have meal together, talk about every problems. Parents should spend time and give a good relationship in family and be a good model for students.

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