Abstract

This research aims 1) to study the situation of service on Buddhist concept of the four principles of service (Saṇgahavatthu) of Bank for Agriculture and Agricultural Co-operatives’ officers, Pitsanulok branch, Pitsanulok province and 2) to study the guideline on development of service on Buddhist concept of the four principles of service (Saṇgahavatthu) of Bank for Agriculture and Agricultural Co-operatives’ officers, Pitsanulok branch, Pitsanulok province. This study is a quantitative research. Field research is conducted from questionnaire of sample groups, they are, 341 BAAC’s customers, Pitsanulok branch, Pitsanulok province. And data are analyzed by descriptive statistics: percentage, mean () and standard deviation (SD.).

The results of this study reveal that a service on Buddhist concept of the four principles of service (Saṇgahavatthu) of BAAC’s officers is totally at the high level (= 4.18, SD. = .20). Namely, of the four principles of service (Saṇgahavatthu), the useful conduct (Atthacariyã) is at the highest level (= 4.21, SD. = .20), followed by the giving (Dãna) (= 4.19, SD. = .23), the even and equal treatment (Samãnattatã) (= 4.19 SD = .21), and finally the kindly speech (Piyavãcã) (= 3.52, SD= .19).

Moreover, guideline on development of service on Buddhist concept of the four principles of service (Saṇgahavatthu) of BAAC’s staff in Pitsanulok province, it is revealed as follows: 

1. The giving (Dãna), namely, BAAC should increase the service points of drinking water and the toilets for customers, elders and disabled people.

2. The kindly speech (Piyavãcã), namely, BAAC should comfortably have the service point for giving the information to customers. 

3. The useful conduct (Atthacariyã), namely, BAAC should provide the service point for discussion and suggestion about the formal and informal debt problems to customers.

4. The even ad equal treatment (Samãnattatã), namely, BAAC should provide a modern queue press machine to facilitate for customers.

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