Abstract

The objective of this reaseach were  1) To study the sufficiency economy model of Ban Mae  Sub -District  San Pa Tong District 2) To compare the promotion of sufficiency economy according to Sufficiency Economy Philosophy in Ban Mae Sub -District  San pa Tong District Chiangmai Province 3) To study the problems and obstacles in promotion the way of life according to Sufficiency Economy Philosophy of Banmae Sub -District San Pa Tong District Chiang Mai Province. 4) To study the ways of promotion life style in accordance with Sufficiency Economy Philosophy in Ban Mae Sub -District  San pa Tong District Chiangmai Province This study is            a mixed - use research (Mixed Reseach). Quantitative Research and Qualitative Research. The population is 20 years of age or older. By selecting the population in the Municipality of  Ban Mae Sub - District San Pa Tong District Chiang Mai province numbered 377 from the 6,479 population using the sampling method. By using the Taro Yamane formula, the tool used to collect data was a questionnaire. Analyze data using the software program. For scientific research Statistics used to analyze general population data are the frequency, percentage, statistics used to analyze the level of opinions, promotion of life style in accordance with the philosophy of sufficiency economy. Of the Ban Mae Sub -District San pa Tong District Chiangmai Province Frequencies, percentages, mean, standard deviation, and hypothesis testing were used to describe personal factors, one-way analysis (T-test) ANOWA Way) to test the difference between three or more average. And to test the mean difference by pair with the Laest Significant Difference (LSD) and Qualitative Research In depth interviews with key informants analyze contextual content.

The reseach findindings were as follows :

1) To study the sufficiency economy model of Ban Mae Sub –District    San pa Tong District Chiang Mai Province The overall population was at a high level          (   = 4.06). At every level. The modest level was highest (  = 4.32), followed by knowledge (   = 4.27). Medium was the rationality and the immunity. The reasoning (  = 4.25), the reasoning immunity (  = 4.25) The moral aspect is known                   (  = 4.04).

2) To compare the promotion of the sufficiency economy philosophy of the people in Ban Mae Sub -District San Pa Tong District Chiang Mai Province Classified by personal factors by sex, age, educational level, occupation, average income per year And position or function in the village / community found that people with gender, age, education level, occupation, average income per year. And the position or function in the village / community is different, there are opinions, promoting the way of life in accordance with the philosophy of sufficiency economy. Of the Ban Mae Sub -District  San Pa Tong District Chiang Mai Province. There is no difference in the income of people with income. Different positions have different opinions on promoting the way of life according to Sufficiency Economy Philosophy. Of the municipality San Pa Tong District Chiang Mai is different. Statistically significant at the 0.05 level.

3) To study the problems and obstacles to promoting the life style in Sufficiency Economy Philosophy of Ban Mea Sub - District San Pa Tong District In Chiang Mai Provincee, it is a problem in promoting income and knowledge in occupation. Market for agricultural products and handicrafts. Development of adequate water resources for agricultural areas. Lack of moral instillation Ethics within the community People's Council San Pa Tong District Chiang mai Province.

4) To study the ways of promoting the life style according to Sufficiency Economy Philosophy of the people in Ban Mae Sub - District  San Pa Tong District Chiang Mai Province found that the Sub - District  should promote the knowledge of the people. To work and promote income. There are projects to promote agricultural productivity and agricultural practices to continue to promote carving crafts. In continuous wood road projects. Municipalities should promote the development of each village's core to disseminate knowledge to the community. It should promote savings and household accounting. The cause of savings is to know enough just enough to eat enough to be trained by inviting lecturers, departments to bring knowledge into practice in the philosophy of economic sufficiency. Occupation of materials within the area The community should encourage the community to build a working culture in the activities and should promote the development of values ​​for the community to accept the virtues of the people from the moral and ethics of the municipality should promote the community to the people with holistic health care. Wisdom should encourage communities to build self-reliant values. Dissolution and all kinds of addictions and municipalities should develop adequate water storage for agriculture. The municipality should set up a learning center for learning about sufficiency economy. To increase knowledge The community should be encouraged to learn the principles of sufficiency economy to apply in daily operations and the municipality should encourage the people to save all forms. And there is the establishment of a learning center of living in accordance with sufficiency economy. To enhance knowledge, the community should be encouraged to learn the principles of sufficiency economy to apply for daily operations and the municipality should encourage the people to save all forms of savings.

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