Abstract

             This dissertation has 3 objectives, as follows : (1) to study the conditions of the administration and the services in Health and Beauty Care Institution (2) to create the Buddhist way of Happiness for Health and Beauty Care (3) to offer the Buddhist way of Happiness for Health and Beauty Care.

                This research is a mixed-methods research between qualitative method that studied Buddhist Dhamma in the Buddhist health care, and quantitative method that researched administration and services in Health and Beauty Care Institution. Then, the data from the research are synthesized to the Buddhist way of Happiness for Health and Beauty Care.

                The results shows that the majority of customers in Health and Beauty Care Institution are mostly between the ages of 40-45 years, and have their own business or employees. They mostly want the services of body massage in order to relief from body aches. The customers decide to use the services to take care of their health and beauty. It is found that, the most important factor that affected the decision of the customers for using the services is the staffs who serve with service mind and have the standard of services.

             By using the principle of kindness, tolerance and refinement to train the staffs can make them serve with a smile, patience and wisdom to solve the problems. Services center also arrange training activities to strengthen relationship between staffs and customers such as make up, facial massage, nail painting, including treatment test, skin care and personality improvment. These services give customers the knowledge and techniques of health and beauty. This can be used in everyday life and satisfied the customers.

             Ayusasadhamma (Things conducive to long life) for health could make good holistic health including body, mind and society. Health promotion can be done by arranging activities, such as yoga for mind and emotions control, rhythmic dance, cookery, healthy drinks and relaxing music. The natural environment provide a consistent, comfortable and calm atmosphere.

Lokeeya Dhamma, Boonnidhi and Happiness are used for good physical and mental health, beauty skin, sweet-sounding, slender shape etc. The activities of practicing meditation and praying during waiting for treatment can help relaxing and reduce stress, yoga for body balance, and music therapy for customers relax.

             Using Dhamma for Unity is the way to create good relationship among customers, staffs and executives. Organizing the parties for special occasions with some activities, such as cookery and healthy mixed drinks originates a loving bond, harmonization, respectability, sociability and sincerity. That could expose the business prosperity and stability.

Download